Wernick, Andrew.
Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick. - London ; Newbury Park : Sage Publications, 1991. - ix, 208 p. : ill. ; 24 cm. - Theory, culture & society . - Theory, culture & society (Unnumbered) .
Includes bibliographical references (p. [199]-203) and index.
0803983905 0803983913 (pbk.)
91050676
Advertising--Social aspects.
Symbolism in advertising.
Imagery (Psychology)
Popular culture.
HF5821 / .W46 1991
659.101 / WEP
Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick. - London ; Newbury Park : Sage Publications, 1991. - ix, 208 p. : ill. ; 24 cm. - Theory, culture & society . - Theory, culture & society (Unnumbered) .
Includes bibliographical references (p. [199]-203) and index.
0803983905 0803983913 (pbk.)
91050676
Advertising--Social aspects.
Symbolism in advertising.
Imagery (Psychology)
Popular culture.
HF5821 / .W46 1991
659.101 / WEP