Fowles, Jib.
Advertising and popular culture / Jib Fowles. - Thousand Oaks, Calif. : Sage Publications, c1996. - xviii, 278 p. : ill. ; 22 cm. - Foundations of popular culture ; 5 . - Foundations of popular culture ; vol. 5. .
Includes bibliographical references and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
0803954824 (cloth : acidfree paper) 0803954832 (pbk. : acidfree paper)
95041754
Advertising--Social aspects--United States.
Popular culture--United States.
HF5805 / .F69 1996
659.10420973 / FOA
Advertising and popular culture / Jib Fowles. - Thousand Oaks, Calif. : Sage Publications, c1996. - xviii, 278 p. : ill. ; 22 cm. - Foundations of popular culture ; 5 . - Foundations of popular culture ; vol. 5. .
Includes bibliographical references and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
0803954824 (cloth : acidfree paper) 0803954832 (pbk. : acidfree paper)
95041754
Advertising--Social aspects--United States.
Popular culture--United States.
HF5805 / .F69 1996
659.10420973 / FOA