Dhaka University Library Online catalog

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Arens, William F.

Contemporary advertising / William F. Arens. - 7th ed. - Boston : Irwin /McGraw-Hill, c1999. - (in various paging) ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0256262535

LCCN: 98008632

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / ARC

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