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Johansson, Johny K.

Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka. - 1st ed. - New York : HarperBusiness, c1996. - 198 p. ; 25 cm.

Includes bibliographical references (p. 181-185) and index.

ISBN: 0887308058

LCCN: 96170930

Subjects--Topical Terms:
Marketing--Japan.
Export marketing--Japan.

LC Class. No.: HF5415.12.J3 / J63 1996

Dewey Class. No.: 658.83952 / JOR

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