Wentz, Walter B.
Marketing research : management, method, and cases / Walter B. Wentz. - 2d ed. - New York : Harper & Row, c1979. - xii, 770 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0060470062
79012652
Marketing research.
Marketing research--Statistical methods.
Marketing research--Case studies.
HF5415.2 / .W45 1979
658.83 / WEM
Marketing research : management, method, and cases / Walter B. Wentz. - 2d ed. - New York : Harper & Row, c1979. - xii, 770 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0060470062
79012652
Marketing research.
Marketing research--Statistical methods.
Marketing research--Case studies.
HF5415.2 / .W45 1979
658.83 / WEM