Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th ed. - New York : McGraw-Hill, c1993. - xxiii, 788 p. : ill. (some col.) ; 27 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 733-782) and index.
0070387672
92027875
Consumer behavior.
Consumer behavior--Case studies.--United States
658.8342 / LOC
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th ed. - New York : McGraw-Hill, c1993. - xxiii, 788 p. : ill. (some col.) ; 27 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 733-782) and index.
0070387672
92027875
Consumer behavior.
Consumer behavior--Case studies.--United States
658.8342 / LOC