Aaker, David A.
Marketing research / David A. Aaker, V. Kumar and George S. Day. - 7th ed. - New York : Wiley, c2001. - xvi, 751 p. : ill. ; 26 cm.
Includes bibliographical references and index.
812650806X
00035933
Marketing research.
658.83 / AAM
Marketing research / David A. Aaker, V. Kumar and George S. Day. - 7th ed. - New York : Wiley, c2001. - xvi, 751 p. : ill. ; 26 cm.
Includes bibliographical references and index.
812650806X
00035933
Marketing research.
658.83 / AAM