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Verma, Harsh.

Branding demystified : plans to payoffs / Harsh V. Verma. - New Delhi : Thousand Oaks, Calif. ; Response Books, 2010. - xiii, 247 p. : ill. ; 21 cm.

Includes bibliographical references.

ISBN: 9788132102342 (paper back)

LCCN: 2009049001

Subjects--Topical Terms:
Branding (Marketing)--Management.
Communication in marketing.

Dewey Class. No.: 658.827 / VEB

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