Barabba, Vincent P. 1934-
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. - Boston, Mass. : Harvard Business School, c1991. - xiv, 294 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0875842410
90044491
Decision making.
Industrial management.
Marketing research.
Competition.
658.802 / BAH
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. - Boston, Mass. : Harvard Business School, c1991. - xiv, 294 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0875842410
90044491
Decision making.
Industrial management.
Marketing research.
Competition.
658.802 / BAH