Hunt, Shelby D.
Marketing theory : the philosophy of marketing science / Shelby D. Hunt. - Homewood, Ill. : R.D. Irwin, 1983. - xvii, 515 p. : ill. ; 25 cm. - The Irwin series in marketing .
Includes indexes.
Bibliography: p. 480-502.
0256028478
82082879
Marketing.
Marketing research.
658.801 / HUM
Marketing theory : the philosophy of marketing science / Shelby D. Hunt. - Homewood, Ill. : R.D. Irwin, 1983. - xvii, 515 p. : ill. ; 25 cm. - The Irwin series in marketing .
Includes indexes.
Bibliography: p. 480-502.
0256028478
82082879
Marketing.
Marketing research.
658.801 / HUM