Gist, Ronald R.
Marketing and society : text and cases / Ronald R. Gist. - 2d ed. - Hinsdale, Ill. : Dryden Press, c1974. - xviii, 683 p. : ill. ; 25 cm. - The Dryden Press marketing series .
Includes bibliographies.
0030892279
73014610
Marketing.
658.8 / GIM
Marketing and society : text and cases / Ronald R. Gist. - 2d ed. - Hinsdale, Ill. : Dryden Press, c1974. - xviii, 683 p. : ill. ; 25 cm. - The Dryden Press marketing series .
Includes bibliographies.
0030892279
73014610
Marketing.
658.8 / GIM