Shapiro, Benson P.
Marketing management : principles, analysis, and applications, vol 1 / Benson P. Shapiro, Robert J. Dolan and John A. Quelch. - Homewood, Ill. : R.D. Irwin, 1985. - v. 1 : ill. ; 24 cm. - The Irwin series in marketing .
0256031533
84062663
Marketing--Management.
658.802 / SHM
Marketing management : principles, analysis, and applications, vol 1 / Benson P. Shapiro, Robert J. Dolan and John A. Quelch. - Homewood, Ill. : R.D. Irwin, 1985. - v. 1 : ill. ; 24 cm. - The Irwin series in marketing .
0256031533
84062663
Marketing--Management.
658.802 / SHM