Middleton, Simon
What you need to know about marketing / Simon Middleton. - West Sussex : Capstone, 2011. - v, 268 p. : ill. ; 20 cm.
Includes bibliographies and Index.
Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
9780857081506 (pbk) 0857081500 (pbk)
2011288993
Marketing.
Marketing--Management.
HF5415 / .M5323 2011
658.8 / MIW
What you need to know about marketing / Simon Middleton. - West Sussex : Capstone, 2011. - v, 268 p. : ill. ; 20 cm.
Includes bibliographies and Index.
Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
9780857081506 (pbk) 0857081500 (pbk)
2011288993
Marketing.
Marketing--Management.
HF5415 / .M5323 2011
658.8 / MIW