Cox, Reavis.
Theory in marketing : 2d. series / edited by Reavis Cox, Wroe Alderson, Stanley J. Shapiro ; prepared under the sponsorship of the American Marketing Association. - Homewood, Ill : Richard D. Irwin, 1964. - 414p : ill ; 24cm.
Includes bibliography.
Marketing.
658.8 / COT
Theory in marketing : 2d. series / edited by Reavis Cox, Wroe Alderson, Stanley J. Shapiro ; prepared under the sponsorship of the American Marketing Association. - Homewood, Ill : Richard D. Irwin, 1964. - 414p : ill ; 24cm.
Includes bibliography.
Marketing.
658.8 / COT