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Jefkins, Frank William.

Modern marketing / Frank Jefkins. - London : Macdonald and Evans, 1983. - ix, 262 p. ; 19 cm. - M & E handbook series, 0265-8828 . - M. & E. handbook series. .

Includes bibliographies and Index.

ISBN: 0712128026

LCCN: 94116903

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .J445 1993

Dewey Class. No.: 658.8 / JEM

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