Baron, Steve
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway and Gary Warnaby. - Los Angeles : Sage, 2010. - viii, 202 p. : ill. ; 24 cm. - Advanced marketing series .
Includes bibliographical references and index.
9781412931212 (cloth) 9781412931229 (paper)
2009938438
Relationship marketing.
Customer relations.
658.812 / BAR
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway and Gary Warnaby. - Los Angeles : Sage, 2010. - viii, 202 p. : ill. ; 24 cm. - Advanced marketing series .
Includes bibliographical references and index.
9781412931212 (cloth) 9781412931229 (paper)
2009938438
Relationship marketing.
Customer relations.
658.812 / BAR