Lilien, Gary L., 1946-
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. - New Delhi : Prentice-Hall, 2003. - xv, 803 p. : ill. ; 25 cm.
Includes bibliographical references (p. 715-776) and indexes..
0135446449 : $42.00
91034512
Marketing--Management.
658.8 / LIM
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. - New Delhi : Prentice-Hall, 2003. - xv, 803 p. : ill. ; 25 cm.
Includes bibliographical references (p. 715-776) and indexes..
0135446449 : $42.00
91034512
Marketing--Management.
658.8 / LIM