Ramesh Kumar, S.
Managing Indian brands : marketing concepts and strategies / S. Ramesh Kumar. - New Delhi : Distributors, UBS Publisher's Distributors, c2001. - xii, 356 p. ; 24 cm.
Includes bibliographical references p. 477-480 and index.
2001358628
Brand name products--Management.--India
Brand name products--Marketing.--India
658.8 / KUM
Managing Indian brands : marketing concepts and strategies / S. Ramesh Kumar. - New Delhi : Distributors, UBS Publisher's Distributors, c2001. - xii, 356 p. ; 24 cm.
Includes bibliographical references p. 477-480 and index.
2001358628
Brand name products--Management.--India
Brand name products--Marketing.--India
658.8 / KUM