Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch. - 4th ed. - Homewood, Ill. : R. D. Irwin, 1977. - xii, 692 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0256018383
76028885
Marketing research.
658.83 / BOM
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch. - 4th ed. - Homewood, Ill. : R. D. Irwin, 1977. - xii, 692 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0256018383
76028885
Marketing research.
658.83 / BOM