Schnaars, Steven P.
Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994. - iv, 294 p. ; 25 cm.
Includes bibliographical references (p. 257-279) and index.
0029281059 : $24.95
94015203
Marketing.
Technological innovations--Economic aspects.
Entrepreneurship.
HF5415 / .S347 1994
658.8 / SCM
Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994. - iv, 294 p. ; 25 cm.
Includes bibliographical references (p. 257-279) and index.
0029281059 : $24.95
94015203
Marketing.
Technological innovations--Economic aspects.
Entrepreneurship.
HF5415 / .S347 1994
658.8 / SCM