Ruth A. Schmidt
Strategic marketing problems : cases and comments / Ruth A. Schmidt, Helen Wright - Houndmills : London. : Macmillan, 1996 - xi, 708 p. : ill., maps ; 29 cm.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
033363781X 0333637828
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2010
658.8 / SCF
Strategic marketing problems : cases and comments / Ruth A. Schmidt, Helen Wright - Houndmills : London. : Macmillan, 1996 - xi, 708 p. : ill., maps ; 29 cm.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
033363781X 0333637828
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2010
658.8 / SCF