Marketing decision making : analytic framework and cases /
William F. O'Dell ... [et al.].
- 3rd ed.
- Cincinnati : South-Western Pub. Co., c1984.
- vi, 461 p. : ill. ; 23 cm.
Includes bibliographies and index.
0538195207 (pbk.)
82062290
Marketing--Decision making.
Marketing--Decision making--Case studies.
658.8 / MAR
Includes bibliographies and index.
0538195207 (pbk.)
82062290
Marketing--Decision making.
Marketing--Decision making--Case studies.
658.8 / MAR