Marketing and entrepreneurship in SMEs : an innovative approach /
David Carson ... [et al.].
- London ; New York : Prentice Hall, c1995.
- xvi, 296 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0131509705
94043999
Marketing--Management.
Small business--Management.
658.8 / MAR
Includes bibliographical references and index.
0131509705
94043999
Marketing--Management.
Small business--Management.
658.8 / MAR