The Great writings in marketing : selected readings together with the authors' own retrospective commentaries /
[compiled by] Howard A. Thompson.
- 2d ed.
- Tulsa, Okla. : PennWell Pub. Co., c1981.
- xiii, 682 p. : ill. ; 23 cm.
- The PennWell marketing and management series .
Includes bibliographical references and indexes.
0878141464 : $12.95
80022637
Marketing.
HF5415 / .G655 1981
658.8 / THG
Includes bibliographical references and indexes.
0878141464 : $12.95
80022637
Marketing.
HF5415 / .G655 1981
658.8 / THG