Hansen, Harry L. 1911-1992.
Marketing: text, techniques, and cases / by Harry L. Hansen. - 3rd ed. - Homewood, Ill. : R.D. Irwin, 1967. - xiii, 1024 p. : illus. ; 22 cm.
First-2d ed. published under title: Marketing: text, cases, and readings.
Bibliographical footnotes.
66029750
Marketing.
Administracao
658.8 / HAM
Marketing: text, techniques, and cases / by Harry L. Hansen. - 3rd ed. - Homewood, Ill. : R.D. Irwin, 1967. - xiii, 1024 p. : illus. ; 22 cm.
First-2d ed. published under title: Marketing: text, cases, and readings.
Bibliographical footnotes.
66029750
Marketing.
Administracao
658.8 / HAM