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Tull, Donald S.

Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins. - New York : Macmillan, c1976. - xv, 736 p. : ill. ; 24 cm.

Includes bibliographies and index.

ISBN: 0024217409

LCCN: 75017570

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .T83

Dewey Class. No.: 658.835 / TUM

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