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Aaker, David A.

Marketing research : private and public sector decisions / David A. Aaker, George S. Day. - New York : Wiley, c1980. - xvi, 628 p. : ill. ; 25 cm. - Wiley series in marketing .

Includes bibliographical references and index.

ISBN: 0471000590

LCCN: 79018532

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A14

Dewey Class. No.: 658.8 / AAM

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