Alserhan, Baker Ahmad.
The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan. - Burlington, Vt. : Gower, c2011. - xiii, 204 p.
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Markets--Islamic countries.
Islamic countries--Commerce.
Electronic books.
HF5475.I74 / A47 2011eb
658.8 / ALP
The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan. - Burlington, Vt. : Gower, c2011. - xiii, 204 p.
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Markets--Islamic countries.
Islamic countries--Commerce.
Electronic books.
HF5475.I74 / A47 2011eb
658.8 / ALP