Andreasen, Alan R., 1934-
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxii, 504 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780131753723 (hardcover : alk. paper) 013175372X (hardcover : alk. paper)
2007032487
Nonprofit organizations--Marketing.
HF5415 / .K6312 2008
658.8 / ANS
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxii, 504 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780131753723 (hardcover : alk. paper) 013175372X (hardcover : alk. paper)
2007032487
Nonprofit organizations--Marketing.
HF5415 / .K6312 2008
658.8 / ANS