Ring, Lawrence J.
Decisions in marketing : cases and text / Lawrence J. Ring ... [et al.]. - 2nd ed. - Homewood, IL : BPI/Irwin, 1989. - xii, 955 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0256037140
88029351
Marketing.
Marketing--Case studies.
658.8 / DEC
Decisions in marketing : cases and text / Lawrence J. Ring ... [et al.]. - 2nd ed. - Homewood, IL : BPI/Irwin, 1989. - xii, 955 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0256037140
88029351
Marketing.
Marketing--Case studies.
658.8 / DEC