Corey, E. Raymond.
Going to market : case studies in industrial distribution / E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan. - Boston, Mass. : Harvard Business School, c1989. - viii, 318 p. : ill. ; 28 cm.
0875842216
89032685
Industrial marketing--Case studies.
Marketing channels--Case studies.
658.8 / COG
Going to market : case studies in industrial distribution / E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan. - Boston, Mass. : Harvard Business School, c1989. - viii, 318 p. : ill. ; 28 cm.
0875842216
89032685
Industrial marketing--Case studies.
Marketing channels--Case studies.
658.8 / COG