Field, George Albert. 1918-
Marketing management : a behavioral systems approach / George A. Field, John Douglas and Lawrence X. Tarpey. - Columbus, Ohio : C. E. Merrill Books, 1966. - xiv, 619 p. ; 23 cm.
Includes bibliographical references.
66014396
Marketing--Management.
658.8 / FIM
Marketing management : a behavioral systems approach / George A. Field, John Douglas and Lawrence X. Tarpey. - Columbus, Ohio : C. E. Merrill Books, 1966. - xiv, 619 p. ; 23 cm.
Includes bibliographical references.
66014396
Marketing--Management.
658.8 / FIM