Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill and Dawn Iacobucci. - 8th ed. - Australia : Thomson, c2002. - xxvi, 1006 p. : ill. ; 25 cm. - The Harcourt series in marketing .
Includes bibliographical references and indexes.
9812548718
2001087534
Marketing research.
658.8 / CHM
Marketing research : methodological foundations / Gilbert A. Churchill and Dawn Iacobucci. - 8th ed. - Australia : Thomson, c2002. - xxvi, 1006 p. : ill. ; 25 cm. - The Harcourt series in marketing .
Includes bibliographical references and indexes.
9812548718
2001087534
Marketing research.
658.8 / CHM