Chisnall, Peter M.
Strategic business marketing / Peter Chisnall. - 3rd ed. - New York : Prentice Hall, 1989. - xi, 378 p. : ill. ; 23 cm.
Rev. ed. of: Strategic industrial marketing. 2nd. c1989.
Includes bibliographical references and index.
0138505209
95185472
Industrial marketing--Management.
Marketing--Planning.
658.8 / CHS
Strategic business marketing / Peter Chisnall. - 3rd ed. - New York : Prentice Hall, 1989. - xi, 378 p. : ill. ; 23 cm.
Rev. ed. of: Strategic industrial marketing. 2nd. c1989.
Includes bibliographical references and index.
0138505209
95185472
Industrial marketing--Management.
Marketing--Planning.
658.8 / CHS