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Cunningham, William Hughes.

Marketing : a managerial approach / William H. Cunningham, Isabella C.M. Cunningham. - Cincinnati : South-Western Pub. Co., c1981. - ix, 662 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0538191007

LCCN: 80053818

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .C795

Dewey Class. No.: 658.8 / CUM

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