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Busch, Paul S.

Marketing : strategic foundations / Paul S. Busch and Michael J. Houston. - Homewood, Ill. : R.D. Irwin, 1985. - xxii, 881 : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographies and indexes.

ISBN: 0256028435

LCCN: 84082022

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / BUM

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