Randall, Geoffrey,
Principles of marketing / Geoffrey Randall. - London ; New York : Routledge, 1993. - vii, 249 p. : ill. ; 24 cm. - Routledge series in the principles of management .
Includes bibliographical references (p. [237]-239) and index.
0415072662
92045846
Marketing.
HF5415 / .R3233 1993
658.8 / RAP
Principles of marketing / Geoffrey Randall. - London ; New York : Routledge, 1993. - vii, 249 p. : ill. ; 24 cm. - Routledge series in the principles of management .
Includes bibliographical references (p. [237]-239) and index.
0415072662
92045846
Marketing.
HF5415 / .R3233 1993
658.8 / RAP