Shoemaker, Stowe.
Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxv, 611 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
0135132711 9780131708273
2007015278
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / S553 2008
647.94068 / SHM
Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxv, 611 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
0135132711 9780131708273
2007015278
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / S553 2008
647.94068 / SHM