Bowie, David 1947-2016.
Hospitality marketing : an introduction / David Bowie and Francis Buttle. - New ed. - Oxford : Butterworth-Heinemann, 2004. - 350 p. : ill. ; 25 cm.
Includes bibliological references and index.
"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket.
9780750652452 (pbk.) 0750652454 (pbk.)
GBA2-W8187
Hospitality industry--Marketing.
TX911.3.M3 / B39 2004
647.94 / BOH
Hospitality marketing : an introduction / David Bowie and Francis Buttle. - New ed. - Oxford : Butterworth-Heinemann, 2004. - 350 p. : ill. ; 25 cm.
Includes bibliological references and index.
"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket.
9780750652452 (pbk.) 0750652454 (pbk.)
GBA2-W8187
Hospitality industry--Marketing.
TX911.3.M3 / B39 2004
647.94 / BOH