Backer, Thomas E.
Organizational aspects of health communication campaigns-- what works? / Thomas E. Backer, Everett M. Rogers, editors. - Newbury Park, Calif. : Sage, c1993. - ix, 249 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0803949979 0803949987 (pbk.)
93014933
Mass media in health education--Case studies.
RA440.5 / .B33 1993
613.07 / ORG
Organizational aspects of health communication campaigns-- what works? / Thomas E. Backer, Everett M. Rogers, editors. - Newbury Park, Calif. : Sage, c1993. - ix, 249 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0803949979 0803949987 (pbk.)
93014933
Mass media in health education--Case studies.
RA440.5 / .B33 1993
613.07 / ORG