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Goddard, Angela, 1954-

The language of advertising : written texts / Angela Goddard. - 2nd ed. - London ; New York : Routledge, 2002. - xii, 131 p. : ill. ; 24 cm. - Intertext . - Intertext. .

Previous edition: 1998.

Includes bibliographical references and index.

ISBN: 0585452849 9780585452845

Subjects--Topical Terms:
Advertising--Language.
Anglais (Langue)--Analyse du discours.
Anglais (Langue)--Anglais écrit.
Publicité--Langage.
BUSINESS & ECONOMICS--Advertising & Promotion.
Advertising--Language.
Advertenties.
Taalgebruik.
Engels.
Teksten.
Werbesprache.
Textanalyse.
Werbung.
Sprache.

Subjects--Geographic Terms:
Englisch.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: PE1422 / .G63 2002eb

Dewey Class. No.: 440 / GOL

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