Linoff, Gordon.
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry. - 3rd ed. - Indianapolis, Ind. : Wiley, c2011.
Title from title screen.
Includes bibliographical references.
9781118087459 (ebk) 9781118087473 (ebk) 9781118087503 (ebk)
Data mining.
Marketing--Data processing.
Business--Data processing.
HF5415.125 / .L56 2011eb
006.312 / LID
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry. - 3rd ed. - Indianapolis, Ind. : Wiley, c2011.
Title from title screen.
Includes bibliographical references.
9781118087459 (ebk) 9781118087473 (ebk) 9781118087503 (ebk)
Data mining.
Marketing--Data processing.
Business--Data processing.
HF5415.125 / .L56 2011eb
006.312 / LID